Pantone have just announced their colour of the year, and the choice for 2019 is Living Coral. Their choice reflects a move from the mystic Continue Reading
What is the value and impact of using celebrities in advertising? Let's understand the context of beauty motivations, before looking at reactions to four examples Continue Reading
What are the differences between System 1 and System 2, and what this means for market research? While it’s a helpful analogy for the different Continue Reading