What we do
Applying human and cultural psychology to create more meaningful brand experiences
TapestryWorks uses simple, quick and intuitive approaches, based on our profound understanding of human behaviour. Our approaches map human emotions and motivations in minutes, allowing people to express implicit feelings in a direct, authentic and unfiltered way.
Capturing both universal and local truths
Our approaches are sensitive to cultural differences. Although standardised and automated, they can be customised for specific business challenges and local sensitivities.
We work closely with research, creative and media agencies to develop brand strategies, product and packaging identities, and customer experiences that match human needs and desires.
From consumer stories to brand experiences
All our work is grounded in behavioural science with expertise in semiotic analysis, cross-cultural research and sensory science.
Culture sense for brands.
What we're thinking
Is choice an illusion?
May 23rd, 2023What do you regret?
May 17th, 2023How do we encourage people to eat less meat?
May 7th, 2023Why people are divided by politics and religion
April 30th, 2023How to win (most) arguments
April 22nd, 2023A guide to learning from data
April 18th, 2023What can we learn from how other animals cooperate...
April 17th, 2023Why we’re often wrong about the world and th...
April 15th, 2023What do plant-based foods communicate in Thailand?
April 11th, 2023How the World Thinks
April 8th, 2023The colour of culture
April 6th, 2023Review of Transport for Humans: Are we nearly ther...
March 29th, 2023The challenge of scaling behaviour
March 29th, 2023The evolution of cooperation
March 1st, 2023Why bitterness helps you hit the sweet spot
February 22nd, 2023Review of How to Decide: Simple tools for making b...
February 12th, 2023Review of Contagious by Jonah Berger
February 12th, 2023Poles Apart: Why people turn against each other, a...
February 5th, 2023Review of Why We Do What We Do by Edward Deci
January 20th, 2023Review of The Power of Habit by Charles Duhigg
January 18th, 2023Review of The Age of Empathy by Frans de Waal
December 22nd, 2022Christmas Trees, Christmas Carols and Charlie Brow...
December 22nd, 2022Review of Ritual: How Seemingly Senseless Acts Mak...
December 13th, 2022Why humans are still smarter than AI (and will be ...
December 12th, 2022Words and colour #oftheyear
December 7th, 2022Review of The Ministry for the Future by Kim Stanl...
November 21st, 2022Are emotions MINE or OURS?
November 13th, 2022Where you are versus who you know: the reality of ...
November 3rd, 2022Review of Situations Matter by Sam Sommers
October 25th, 2022Review of The Language Game by Christiansen &...
October 11th, 2022Review of Behavioural Insights by Hallsworth &...
October 9th, 2022Review of You Have More Influence Than You Think b...
September 28th, 2022Oxford University Press and changing your brand lo...
September 26th, 2022Is San Pellegrino repeating the Tropicana trap? (I...
September 21st, 2022Review of Greener Marketing by John Grant
September 21st, 2022Review of Generations: Does when you’re born sha...
September 4th, 2022Review of Working with the Thais: A guide to manag...
September 4th, 2022The Many Sides of Thai Face
August 16th, 2022Review of Subtract: The untapped science of less b...
July 25th, 2022Is IKEA a sustainable brand? (Importance of Brand ...
July 20th, 2022How we work
Who We Work With
