What we do
Applying human and cultural psychology to create more meaningful brand experiences
TapestryWorks uses simple, quick and intuitive approaches, based on our profound understanding of human behaviour. Our approaches map human emotions and motivations in minutes, allowing people to express implicit feelings in a direct, authentic and unfiltered way.
Capturing both universal and local truths
Our approaches are sensitive to cultural differences. Although standardised and automated, they can be customised for specific business challenges and local sensitivities.
We work closely with research, creative and media agencies to develop brand strategies, product and packaging identities, and customer experiences that match human needs and desires.
From consumer stories to brand experiences
All our work is grounded in behavioural science with expertise in semiotic analysis, cross-cultural research and sensory science.
Culture sense for brands.
What we're thinking
Tiger are using “social proof”, but can they c...
September 24th, 2019
Review of Habit: The 95% of behavior marketers ign...
September 23rd, 2019
Review of Eat Your Greens: Fact-based thinking to ...
September 17th, 2019
Why are market researchers so bad at making predic...
September 13th, 2019
How To Grow A Brand in Vietnam (or anywhere): Unde...
August 28th, 2019
Making SNAPP Decisions: A framework for applying ...
August 10th, 2019Review of Behavioural Economics for Business
July 31st, 2019
Facial Expressions are Poor Predictors of Emotions
July 28th, 2019
Why Recognition Beats Recall in Market Research
July 17th, 2019
How Coca-Cola Make Their Brand Assets Work (Import...
July 16th, 2019
Five Lessons for Effective Advertising
July 1st, 2019
Review of Irresistible: The rise of addictive tech...
June 27th, 2019
Archetypes, Identity and the Life Cycle
June 14th, 2019
Is IKEA’s New Business Model On-Brand? (Importan...
May 29th, 2019
“Um”: Language as Behavioural Heuristics
May 28th, 2019
The Psychology of Payments
May 27th, 2019
Why Brainy Thinking Needs More Than A Brain
May 21st, 2019
Creating Better Research Reports
May 2nd, 2019
Framing Prices for SNAPP Decisions
April 27th, 2019
Pricing in a SNAPP: The psychology of money
April 26th, 2019
What Mueller’s Report Can Teach Us About Human B...
April 23rd, 2019
Context, Context, Context
April 23rd, 2019
Emotions are like Perceptions: How our Mind Constr...
April 9th, 2019
The Arrival of Emoji
March 30th, 2019Let The Hands Speak
March 30th, 2019Why Researchers Should Be Relativists
March 28th, 2019How Sensory Experiences Make Successful Advertisin...
March 26th, 2019A Healthy Use of Brand Assets? (Importance of Bran...
March 3rd, 2019More on the Colour Purple (Importance of Brand esS...
February 6th, 2019The Triangle of Love
February 4th, 2019
Habit and Improvisation: A more useful metaphor fo...
December 29th, 2018
Do You Like Brussel Sprouts with Christmas Dinner?
December 27th, 2018
The Year of Living Coral?
December 11th, 2018
The Story of Santa Claus
December 4th, 2018
66 Ways to Not Screw up Marketing
December 3rd, 2018
Sensemaking or just Common Sense?
November 16th, 2018
Why Research should be Implicit AND Explicit
November 14th, 2018
Whatever happened to jingles in advertising?
October 24th, 2018
Do Celebrities Matter?
October 13th, 2018
Dunkin’ More Than Donuts?
October 3rd, 2018How we work
Who We Work With
Global experience, Asia focus
We work globally through a network of partner agencies and have applied our approaches in every continent. Asia is our base and we specialise in Asian consumers and cultures.
