What we do
Applying human and cultural psychology to create more meaningful brand experiences
TapestryWorks uses simple, quick and intuitive approaches, based on our profound understanding of human behaviour. Our approaches map human emotions and motivations in minutes, allowing people to express implicit feelings in a direct, authentic and unfiltered way.
Capturing both universal and local truths
Our approaches are sensitive to cultural differences. Although standardised and automated, they can be customised for specific business challenges and local sensitivities.
We work closely with research, creative and media agencies to develop brand strategies, product and packaging identities, and customer experiences that match human needs and desires.
From consumer stories to brand experiences
All our work is grounded in behavioural science with expertise in semiotic analysis, cross-cultural research and sensory science.
Culture sense for brands.
What we're thinking
Can Brand Logos Social Distance? (Importance of Br...
March 30th, 2020
Why Brands Should Avoid Social Distancing
March 27th, 2020
Review of A Natural History of Human Thinking by M...
March 13th, 2020
Direct Line, Brand Assets and Sonic Logos (Importa...
March 12th, 2020
Familiarity Breeds … Liking
March 4th, 2020
Is Burger King Breaking the ‘Mould’? (...
February 28th, 2020
A Behavioural Framework for Sustainability
February 20th, 2020
Why researchers should “Show not tell”
January 22nd, 2020
How Can Behavioural Economics Contribute to More S...
January 9th, 2020
Four ways to Increase Marketing Research Effective...
December 23rd, 2019
Back to Blue
December 19th, 2019
Facelift or Faceless? (Importance of Brand esSense...
December 16th, 2019
Emoji and Sticker Use in Thailand: Universal meani...
December 9th, 2019
From the Drink of Kings to Christmas Stocking Fill...
December 3rd, 2019
The Universality of Music
November 26th, 2019
How Language Evolved
November 18th, 2019The esSense of Brand Extensions
November 14th, 2019
Perceiving, Feeling, and Acting on Fear
October 25th, 2019
Putting on the Brakes: The feeling of fear
October 24th, 2019
Review of Hooked: How to build habit-forming produ...
October 15th, 2019
How LEGO are building their brand archetype (Impor...
October 9th, 2019
Review of Pre-Suasion: A revolutionary way to infl...
October 3rd, 2019
6 Reasons to Create a Winning Sound Environment
October 2nd, 2019
Why colour, taste and sound are becoming “pricel...
October 1st, 2019
Tiger are using “social proof”, but can they c...
September 24th, 2019Review of Habit: The 95% of behavior marketers ign...
September 23rd, 2019
Review of Eat Your Greens: Fact-based thinking to ...
September 17th, 2019
Why are market researchers so bad at making predic...
September 13th, 2019
How To Grow A Brand in Vietnam (or anywhere): Unde...
August 28th, 2019
Making SNAPP Decisions: A framework for applying ...
August 10th, 2019Review of Behavioural Economics for Business
July 31st, 2019
Facial Expressions are Poor Predictors of Emotions
July 28th, 2019
Why Recognition Beats Recall in Market Research
July 17th, 2019
How Coca-Cola Make Their Brand Assets Work (Import...
July 16th, 2019
Five Lessons for Effective Advertising
July 1st, 2019
Review of Irresistible: The rise of addictive tech...
June 27th, 2019
Archetypes, Identity and the Life Cycle
June 14th, 2019
Is IKEA’s New Business Model On-Brand? (Importan...
May 29th, 2019
“Um”: Language as Behavioural Heuristics
May 28th, 2019
The Psychology of Payments
May 27th, 2019How we work
Who We Work With
Global experience, Asia focus
We work globally through a network of partner agencies and have applied our approaches in every continent. Asia is our base and we specialise in Asian consumers and cultures.
