What we do
Applying human and cultural psychology to create more meaningful brand experiences
TapestryWorks uses simple, quick and intuitive approaches, based on our profound understanding of human behaviour. Our approaches map human emotions and motivations in minutes, allowing people to express implicit feelings in a direct, authentic and unfiltered way.
Capturing both universal and local truths
Our approaches are sensitive to cultural differences. Although standardised and automated, they can be customised for specific business challenges and local sensitivities.
We work closely with research, creative and media agencies to develop brand strategies, product and packaging identities, and customer experiences that match human needs and desires.
From consumer stories to brand experiences
All our work is grounded in behavioural science with expertise in semiotic analysis, cross-cultural research and sensory science.
Culture sense for brands.
What we're thinking
Habit and Improvisation: A more useful metaphor fo...
December 29th, 2018
Do You Like Brussel Sprouts with Christmas Dinner?
December 27th, 2018
The Year of Living Coral?
December 11th, 2018
The Story of Santa Claus
December 4th, 2018
66 Ways to Not Screw up Marketing
December 3rd, 2018
Sensemaking or just Common Sense?
November 16th, 2018
Why Research should be Implicit AND Explicit
November 14th, 2018
Whatever happened to jingles in advertising?
October 24th, 2018
Do Celebrities Matter?
October 13th, 2018
Dunkin’ More Than Donuts?
October 3rd, 2018
Can You Really Believe What You See?
October 2nd, 2018
Uber on the Move Again
September 28th, 2018Researching Two Systems: A comparison of implicit ...
September 27th, 2018
The Choice Factory: A smorgasbord of behaviour
September 21st, 2018
Mindframes for Researchers
September 14th, 2018
Nike’s Brave Branding (Importance of Brand e...
September 5th, 2018
SHAPEing Shopper Experiences
August 16th, 2018
Burberry Moves from Heritage to Blandness (Importa...
August 16th, 2018
A Big Future for Sustainable Brands?
August 14th, 2018
Has Victoria Lost Her Secret? (The Importance of B...
July 27th, 2018
How to Grow a Brand in Indonesia: Understanding co...
July 27th, 2018
No Break for KitKat (The Importance of Brand esSen...
July 26th, 2018
Building Brand esSense with distinctive brand asse...
July 5th, 2018
Seeing Red (The Importance of Brand esSense #8)
June 13th, 2018
Human Decision-Making and the Semiotics of Sensory...
June 12th, 2018
Why Culture Sense for Brands?
June 12th, 2018
Qualifying Market Research’s Quantitative Bias
June 11th, 2018
Pricing is all about the Psychology of Value
May 30th, 2018
10 Reasons Why Discounts and Sales Are Bad for Bus...
May 30th, 2018
How Can Market Research Do Better In 2015?
May 30th, 2018
5 (or 10) Small Changes that can help you Influenc...
May 30th, 2018
Taxanomic vs Taskanomic
May 30th, 2018
Recognition vs Recall
May 30th, 2018
A Picture Paints A Thousand Words: Making Research...
May 30th, 2018
Making SNAPP Decisions: A framework for applying &...
May 30th, 2018
Designing Presentations in a SNAPP
May 30th, 2018
Framing Prices for SNAPP Decisions
May 30th, 2018
The Importance of Brand esSense: is Vaseline impli...
May 30th, 2018
The Importance of Brand esSense (Part 2): Is Tiger...
May 30th, 2018
Putting on the Brakes: The Feeling of Fear
May 30th, 2018How we work
Who We Work With
Global experience, Asia focus
We work globally through a network of partner agencies and have applied our approaches in every continent. Asia is our base and we specialise in Asian consumers and cultures.
