What we do

Applying human and cultural psychology to create more meaningful brand experiences

TapestryWorks uses simple, quick and intuitive approaches, based on our profound understanding of human behaviour. Our approaches map human emotions and motivations in minutes, allowing people to express implicit feelings in a direct, authentic and unfiltered way.

Capturing both universal and local truths

Our approaches are sensitive to cultural differences. Although standardised and automated, they can be customised for specific business challenges and local sensitivities.

We work closely with research, creative and media agencies to develop brand strategies, product and packaging identities, and customer experiences that match human needs and desires.

From consumer stories to brand experiences

All our work is grounded in behavioural science with expertise in semiotic analysis, cross-cultural research and sensory science.

Culture sense for brands.

What we're thinking

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Why is the world so chaotic?

January 6th, 2025
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Introductions to marketing, branding and advertisi...

January 5th, 2025
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How did 2024 manifest for you?

December 26th, 2024
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Why bigger lies spread faster

January 30th, 2024
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How and why words matter

January 21st, 2024
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Twelve Days

December 13th, 2023
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Are rizz and authenticity compatible with peach fu...

December 13th, 2023
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Are you fully vaccinated against misinformation?

December 2nd, 2023
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Imagining the future

November 9th, 2023
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The science and culture of musical taste

October 24th, 2023
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Why experience is really all about expectation and...

September 28th, 2023
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A great introduction to behavioural economics

August 26th, 2023
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Review of Privacy is Power by Carissa Velez

August 15th, 2023
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Motivation and incentives in the real world

July 15th, 2023
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What makes something popular?

June 21st, 2023
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Nudge, sludge, and the ethics of behaviour change

June 18th, 2023
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Why your intuition is more intelligent than you th...

June 12th, 2023
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Is choice an illusion?

May 23rd, 2023
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What do you regret?

May 17th, 2023
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How do we encourage people to eat less meat?

May 7th, 2023
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Why people are divided by politics and religion

April 30th, 2023
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How to win (most) arguments

April 22nd, 2023
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A guide to learning from data

April 18th, 2023
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What can we learn from how other animals cooperate...

April 17th, 2023
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Why we’re often wrong about the world and th...

April 15th, 2023
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What do plant-based foods communicate in Thailand?

April 11th, 2023
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How the World Thinks

April 8th, 2023
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The colour of culture

April 6th, 2023
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Review of Transport for Humans: Are we nearly ther...

March 29th, 2023
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The challenge of scaling behaviour

March 29th, 2023
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The evolution of cooperation

March 1st, 2023
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Why bitterness helps you hit the sweet spot

February 22nd, 2023
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Review of How to Decide: Simple tools for making b...

February 12th, 2023
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Review of Contagious by Jonah Berger

February 12th, 2023
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Poles Apart: Why people turn against each other, a...

February 5th, 2023
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Review of Why We Do What We Do by Edward Deci

January 20th, 2023
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Review of The Power of Habit by Charles Duhigg

January 18th, 2023
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Review of The Age of Empathy by Frans de Waal

December 22nd, 2022
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Christmas Trees, Christmas Carols and Charlie Brow...

December 22nd, 2022
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Review of Ritual: How Seemingly Senseless Acts Mak...

December 13th, 2022

How we work

THOUGHT PROVOKING CONTENT

TapestryWorks regularly publishes articles, case studies and thought pieces based on our work, some of which appear in industry publications and scientific journals.  Go to TALK TO US to sign up for our monthly newsletter and updates on our latest content.

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TALK TO US

Neil and TapestryWorks look forward to hearing from you. Contact us here with your questions and feedback, or to set up a meeting.

Who We Work With