What we do
Applying human and cultural psychology to create more meaningful brand experiences
TapestryWorks uses simple, quick and intuitive approaches, based on our profound understanding of human behaviour. Our approaches map human emotions and motivations in minutes, allowing people to express implicit feelings in a direct, authentic and unfiltered way.
Capturing both universal and local truths
Our approaches are sensitive to cultural differences. Although standardised and automated, they can be customised for specific business challenges and local sensitivities.
We work closely with research, creative and media agencies to develop brand strategies, product and packaging identities, and customer experiences that match human needs and desires.
From consumer stories to brand experiences
All our work is grounded in behavioural science with expertise in semiotic analysis, cross-cultural research and sensory science.
Culture sense for brands.
What we're thinking
Bob Dylan and social history
March 14th, 2025Are algorithms flattening culture?
March 4th, 2025Why habituation is important and how we can refres...
February 26th, 2025Why we can’t pay attention
February 22nd, 2025Is time really what we think?
February 3rd, 2025Why is the world so chaotic?
January 6th, 2025Introductions to marketing, branding and advertisi...
January 5th, 2025How did 2024 manifest for you?
December 26th, 2024Why bigger lies spread faster
January 30th, 2024How and why words matter
January 21st, 2024Twelve Days
December 13th, 2023Are rizz and authenticity compatible with peach fu...
December 13th, 2023Are you fully vaccinated against misinformation?
December 2nd, 2023Imagining the future
November 9th, 2023The science and culture of musical taste
October 24th, 2023Why experience is really all about expectation and...
September 28th, 2023A great introduction to behavioural economics
August 26th, 2023Review of Privacy is Power by Carissa Velez
August 15th, 2023Motivation and incentives in the real world
July 15th, 2023What makes something popular?
June 21st, 2023Nudge, sludge, and the ethics of behaviour change
June 18th, 2023Why your intuition is more intelligent than you th...
June 12th, 2023Is choice an illusion?
May 23rd, 2023What do you regret?
May 17th, 2023How do we encourage people to eat less meat?
May 7th, 2023Why people are divided by politics and religion
April 30th, 2023How to win (most) arguments
April 22nd, 2023A guide to learning from data
April 18th, 2023What can we learn from how other animals cooperate...
April 17th, 2023Why we’re often wrong about the world and th...
April 15th, 2023What do plant-based foods communicate in Thailand?
April 11th, 2023How the World Thinks
April 8th, 2023The colour of culture
April 6th, 2023Review of Transport for Humans: Are we nearly ther...
March 29th, 2023The challenge of scaling behaviour
March 29th, 2023The evolution of cooperation
March 1st, 2023Why bitterness helps you hit the sweet spot
February 22nd, 2023Review of How to Decide: Simple tools for making b...
February 12th, 2023Review of Contagious by Jonah Berger
February 12th, 2023Poles Apart: Why people turn against each other, a...
February 5th, 2023How we work
Who We Work With
