What we do
Applying human and cultural psychology to create more meaningful brand experiences
TapestryWorks uses simple, quick and intuitive approaches, based on our profound understanding of human behaviour. Our approaches map human emotions and motivations in minutes, allowing people to express implicit feelings in a direct, authentic and unfiltered way.
Capturing both universal and local truths
Our approaches are sensitive to cultural differences. Although standardised and automated, they can be customised for specific business challenges and local sensitivities.
We work closely with research, creative and media agencies to develop brand strategies, product and packaging identities, and customer experiences that match human needs and desires.
From consumer stories to brand experiences
All our work is grounded in behavioural science with expertise in semiotic analysis, cross-cultural research and sensory science.
Culture sense for brands.
What we're thinking
Review of Behavioral Science and Public Policy by ...
November 24th, 2021
Review of Nudge: The Final Edition by Thaler &...
November 23rd, 2021
More on Thai cultural values (and how they differ ...
November 8th, 2021
Review of No Rules Rules: Netflix and the Culture ...
November 3rd, 2021
Mastering sensory signatures (Importance of Brand ...
November 1st, 2021
Eau de Mastercard? (The Importance of Brand esSens...
October 22nd, 2021
Review of The Status Game: On Social Position and ...
October 18th, 2021
Review of What Your Customer Wants and Can’t Tel...
October 10th, 2021
Review of Skin: A Natural History by Nina G. Jablo...
October 4th, 2021
A Summary of Thai Cultural Values
October 3rd, 2021
Review of Corporate Social Responsibility Is Not P...
October 1st, 2021
Review of Business Unusual: Values, Uncertainty an...
September 26th, 2021
Review of Averting Catastrophe: Decision Theory fo...
September 23rd, 2021
Making It PERSONAL and Relevant (Part 2 – Commit...
September 10th, 2021
Review of Global Marketing & Advertising: Und...
August 27th, 2021
Review of the The Urge To Splurge: A Social Histor...
August 8th, 2021
Review of For The Win: How Game Thinking Can Revol...
August 6th, 2021
Review of Humankind: A Hopeful History by Rutger B...
August 2nd, 2021
Review of The Geography of Thought: How Asians and...
July 31st, 2021
Thais believe they have a role to play to solve en...
July 30th, 2021
Review of Clash!: How to thrive in a multicultural...
July 29th, 2021
Review of Influence: The Psychology of Persuasion ...
July 28th, 2021
Thais are very concerned about the climate and pol...
July 20th, 2021
Environment is the number one public concern in Th...
July 7th, 2021
Making It PERSONAL and Relevant (Part 1 – Loss a...
June 25th, 2021
Review of Sustainable Marketing: How to drive prof...
June 24th, 2021
The sound of toothbrushing? (Importance of Brand e...
June 10th, 2021
Memory #Lockdown?
June 6th, 2021
Review of The Power of Bad: How the Negativity Eff...
June 2nd, 2021
Review of How to Change: The Science of Getting fr...
June 1st, 2021
Neuromarketing Brought to a Wrist Near You?
May 27th, 2021
Review of The Gendered Brain by Gina Rippon
May 19th, 2021
Review of The Uninhabitable Earth: A story of the ...
April 30th, 2021
What do you get if you cross a fox with a hedgehog...
April 29th, 2021
Tools for Smart Thinking
April 9th, 2021
Increasing Mental AVAILABILITY for Change
April 5th, 2021
Review of The Changing Mind: A Neuroscientist’s ...
March 30th, 2021
Review of The Case Against Reality: How evolution ...
March 9th, 2021
Leveraging Social NORMS for Change
March 1st, 2021
Review of Sensehacking: How to Use the Power of Yo...
February 22nd, 2021How we work
Who We Work With
