What we do
Applying human and cultural psychology to create more meaningful brand experiences
TapestryWorks uses simple, quick and intuitive approaches, based on our profound understanding of human behaviour. Our approaches map human emotions and motivations in minutes, allowing people to express implicit feelings in a direct, authentic and unfiltered way.
Capturing both universal and local truths
Our approaches are sensitive to cultural differences. Although standardised and automated, they can be customised for specific business challenges and local sensitivities.
We work closely with research, creative and media agencies to develop brand strategies, product and packaging identities, and customer experiences that match human needs and desires.
From consumer stories to brand experiences
All our work is grounded in behavioural science with expertise in semiotic analysis, cross-cultural research and sensory science.
Culture sense for brands.
What we're thinking
The meaning of hygiene: How should brands be commu...
August 4th, 2020
Why Opening Up Is Making Indonesians Feel Trapped ...
August 3rd, 2020
Using Celebrities in Advertising for Brand Success...
June 26th, 2020
Has Covid-19 helped Reconnect us to our Basic Huma...
June 22nd, 2020
Covid-19 and Surveillance: A Personalisation-Priva...
June 15th, 2020
Post-pandemic issues: Will Covid-19 change urban s...
June 11th, 2020
Is Covid-19 Accelerating Digitalisation? (with Cra...
June 5th, 2020
Why is Self-Expression So Important During a Pande...
June 3rd, 2020
Another Brave Stance from Nike (Importance of Bran...
June 1st, 2020
What a Global Pandemic Can Teach Brands About Loca...
May 25th, 2020
Review of Using Semiotics in Marketing by Rachel L...
May 23rd, 2020
Rethinking Corporate Responsibility and Brand Purp...
May 21st, 2020
Rethinking Sustainability Post Covid-19 (with Crai...
May 15th, 2020
Is every brand now a Health Care brand? (with Crai...
May 6th, 2020
Can you trust poll results? Here’s what to l...
May 3rd, 2020
A Time of Confusion? How Indonesians are Coping wi...
April 28th, 2020
Summary and Review of The Psychology of Pandemics ...
April 27th, 2020
7 Ways Covid-19 Will Shape the Future of Brands by...
April 25th, 2020
The Art of Making Predictions: Review of The Signa...
April 24th, 2020
Shaping Behaviour in a Crisis: SNAPP Behaviour and...
April 22nd, 2020
Is Covid-19 A Lesson in the Importance of Cultural...
April 17th, 2020
Interpreting the Covid-19 data: Challenges and Iss...
April 16th, 2020
Now is the Time to “Tighten Up”: Review of Rul...
April 15th, 2020
A Picture Paints a Thousand Words: Making research...
April 14th, 2020
How Brands Grow and What That Means for Market Res...
April 13th, 2020
Decoding consumer behaviour: Review and summary of...
April 11th, 2020
10 Books Every Market Researcher Should Read
April 9th, 2020
Can Brand Logos Social Distance? (Importance of Br...
March 30th, 2020
Why Brands Should Avoid Social Distancing
March 27th, 2020
Review of A Natural History of Human Thinking by M...
March 13th, 2020
Direct Line, Brand Assets and Sonic Logos (Importa...
March 12th, 2020
Familiarity Breeds … Liking
March 4th, 2020
Is Burger King Breaking the ‘Mould’? (...
February 28th, 2020
A Behavioural Framework for Sustainability
February 20th, 2020
Why researchers should “Show not tell”
January 22nd, 2020
How Can Behavioural Economics Contribute to More S...
January 9th, 2020
Four ways to Increase Marketing Research Effective...
December 23rd, 2019
Back to Blue
December 19th, 2019
Facelift or Faceless? (Importance of Brand esSense...
December 16th, 2019
Emoji and Sticker Use in Thailand: Universal meani...
December 9th, 2019How we work
Who We Work With
