What we do
Applying human and cultural psychology to create more meaningful brand experiences
TapestryWorks uses simple, quick and intuitive approaches, based on our profound understanding of human behaviour. Our approaches map human emotions and motivations in minutes, allowing people to express implicit feelings in a direct, authentic and unfiltered way.








Capturing both universal and local truths
Our approaches are sensitive to cultural differences. Although standardised and automated, they can be customised for specific business challenges and local sensitivities.
We work closely with research, creative and media agencies to develop brand strategies, product and packaging identities, and customer experiences that match human needs and desires.







From consumer stories to brand experiences
All our work is grounded in behavioural science with expertise in semiotic analysis, cross-cultural research and sensory science.
Culture sense for brands.
What we're thinking
Review of How Change Happens by Cass Sunstein
January 1st, 20212021: Are you feeling optimistic or grounded (or b...
December 15th, 2020Review of 7 and a Half Lessons About the Brain by ...
December 3rd, 2020How Covid-19 is Shaping Language (Part 2)
November 24th, 2020How Covid-19 is Shaping Language
November 13th, 2020Keeping Behaviour (Change) SIMPLE
November 9th, 2020Review of Apollo’s Arrow by Nicholas Christakis
November 3rd, 2020Behavioural Economics Reading round up
October 14th, 2020Why language matters: What metaphors teach us abou...
October 3rd, 2020Review of Messengers: Who we listen to, who we don...
September 20th, 2020Review of Tiny Habits: The small changes that chan...
September 19th, 2020How barriers don’t need to be physical to work
August 28th, 2020Review of Good Habits, Bad Habits by Wendy Wood
August 25th, 2020Review of The Catalyst: How to change anyone’s m...
August 24th, 2020From Confusion to Frustration to Anger: A Pandemic...
August 20th, 2020Review of Truth: 13 Reasons to Question Everything...
August 17th, 2020The meaning of hygiene: How should brands be commu...
August 4th, 2020Why Opening Up Is Making Indonesians Feel Trapped ...
August 3rd, 2020Using Celebrities in Advertising for Brand Success...
June 26th, 2020Has Covid-19 helped Reconnect us to our Basic Huma...
June 22nd, 2020Covid-19 and Surveillance: A Personalisation-Priva...
June 15th, 2020Post-pandemic issues: Will Covid-19 change urban s...
June 11th, 2020Is Covid-19 Accelerating Digitalisation? (with Cra...
June 5th, 2020Why is Self-Expression So Important During a Pande...
June 3rd, 2020Another Brave Stance from Nike (Importance of Bran...
June 1st, 2020What a Global Pandemic Can Teach Brands About Loca...
May 25th, 2020Review of Using Semiotics in Marketing by Rachel L...
May 23rd, 2020Rethinking Corporate Responsibility and Brand Purp...
May 21st, 2020Rethinking Sustainability Post Covid-19 (with Crai...
May 15th, 2020Is every brand now a Health Care brand? (with Crai...
May 6th, 2020Can you trust poll results? Here’s what to l...
May 3rd, 2020A Time of Confusion? How Indonesians are Coping wi...
April 28th, 2020Summary and Review of The Psychology of Pandemics ...
April 27th, 20207 Ways Covid-19 Will Shape the Future of Brands by...
April 25th, 2020The Art of Making Predictions: Review of The Signa...
April 24th, 2020Shaping Behaviour in a Crisis: SNAPP Behaviour and...
April 22nd, 2020Is Covid-19 A Lesson in the Importance of Cultural...
April 17th, 2020Interpreting the Covid-19 data: Challenges and Iss...
April 16th, 2020Now is the Time to “Tighten Up”: Review of Rul...
April 15th, 2020A Picture Paints a Thousand Words: Making research...
April 14th, 2020How we work
TapestryWorks regularly publishes articles, case studies and thought pieces based on our work, some of which appear in industry publications and scientific journals. Go to TALK TO US to sign up for our monthly newsletter and updates on our latest content.