What we do
Applying human and cultural psychology to create more meaningful brand experiences
TapestryWorks uses simple, quick and intuitive approaches, based on our profound understanding of human behaviour. Our approaches map human emotions and motivations in minutes, allowing people to express implicit feelings in a direct, authentic and unfiltered way.
Capturing both universal and local truths
Our approaches are sensitive to cultural differences. Although standardised and automated, they can be customised for specific business challenges and local sensitivities.
We work closely with research, creative and media agencies to develop brand strategies, product and packaging identities, and customer experiences that match human needs and desires.
From consumer stories to brand experiences
All our work is grounded in behavioural science with expertise in semiotic analysis, cross-cultural research and sensory science.
Culture sense for brands.
What we're thinking
Nature or transformation? : Implicit beliefs, soci...
May 23rd, 2022
Review of Mindset: Changing the way you think to f...
May 22nd, 2022
Review of Alchemy: The magic of original thinking ...
May 12th, 2022
Review of Claude Lévi-Strauss: The Poet in the La...
May 5th, 2022
Review of Of Sound Mind: How our brain constructs ...
May 4th, 2022
Review of On Tyranny: Twenty lessons from the twen...
May 3rd, 2022
A great example of using brand assets (Importance ...
April 18th, 2022
The esSense of brand names
April 18th, 2022
On Creating Value with Semiotics
April 8th, 2022
Review of Doing Semiotics: A research guide for ma...
April 8th, 2022
Why Brainy Thinking Needs More than a Brain
April 8th, 2022
Review of Weapons of Math Destruction by Cathy O&#...
April 7th, 2022
Review of Calling Bullshit: The Art of Scepticism ...
March 14th, 2022
Review of You Talkin’ To Me: Rhetoric from Arist...
March 7th, 2022
The semiotics of office space
March 5th, 2022
Review of Rationality by Steven Pinker
March 4th, 2022
Is beauty all about confidence or is there more to...
March 3rd, 2022
Review of The Expectation Effect by David Robson
March 2nd, 2022
Review of Using Semiotics in Retail by Rachel Lawe...
February 19th, 2022
Review of Get It Done by Ayelet Fishbach
January 29th, 2022
Review of The Behaviour Change Wheel: A Guide to D...
January 22nd, 2022
Review of How to Think by Tom Chatfield
January 19th, 2022
Review of The Elements of Choice by Eric Johnson
January 18th, 2022
PATTERN Recognition and Decision-Making
January 4th, 2022
The Marshmallow Test: Understanding Self-Control a...
January 3rd, 2022
Henry VIII’s Christmas: Twelve Days and 12 Tradi...
December 12th, 2021
Will 2022 Be a ‘Very Peri’ Year?
December 10th, 2021
Review of Behavioral Science and Public Policy by ...
November 24th, 2021
Review of Nudge: The Final Edition by Thaler &...
November 23rd, 2021
More on Thai cultural values (and how they differ ...
November 8th, 2021
Review of No Rules Rules: Netflix and the Culture ...
November 3rd, 2021
Mastering sensory signatures (Importance of Brand ...
November 1st, 2021
Eau de Mastercard? (The Importance of Brand esSens...
October 22nd, 2021
Review of The Status Game: On Social Position and ...
October 18th, 2021
Review of What Your Customer Wants and Can’t Tel...
October 10th, 2021
Review of Skin: A Natural History by Nina G. Jablo...
October 4th, 2021
A Summary of Thai Cultural Values
October 3rd, 2021
Review of Corporate Social Responsibility Is Not P...
October 1st, 2021
Review of Business Unusual: Values, Uncertainty an...
September 26th, 2021
Review of Averting Catastrophe: Decision Theory fo...
September 23rd, 2021How we work
Who We Work With
