What we do
Applying human and cultural psychology to create more meaningful brand experiences
TapestryWorks uses simple, quick and intuitive approaches, based on our profound understanding of human behaviour. Our approaches map human emotions and motivations in minutes, allowing people to express implicit feelings in a direct, authentic and unfiltered way.
Capturing both universal and local truths
Our approaches are sensitive to cultural differences. Although standardised and automated, they can be customised for specific business challenges and local sensitivities.
We work closely with research, creative and media agencies to develop brand strategies, product and packaging identities, and customer experiences that match human needs and desires.
From consumer stories to brand experiences
All our work is grounded in behavioural science with expertise in semiotic analysis, cross-cultural research and sensory science.
Culture sense for brands.
What we're thinking
Review of The Uninhabitable Earth: A story of the ...
April 30th, 2021
What do you get if you cross a fox with a hedgehog...
April 29th, 2021
Tools for Smart Thinking
April 9th, 2021
Increasing Mental AVAILABILITY for Change
April 5th, 2021
Review of The Changing Mind: A Neuroscientist’s ...
March 30th, 2021
Review of The Case Against Reality: How evolution ...
March 9th, 2021
Leveraging Social NORMS for Change
March 1st, 2021
Review of Sensehacking: How to Use the Power of Yo...
February 22nd, 2021
Review of The WEIRDest People in the World: How th...
February 21st, 2021
Review of How Change Happens by Cass Sunstein
January 1st, 2021
2021: Are you feeling optimistic or grounded (or b...
December 15th, 2020
Review of 7 and a Half Lessons About the Brain by ...
December 3rd, 2020
How Covid-19 is Shaping Language (Part 2)
November 24th, 2020
How Covid-19 is Shaping Language
November 13th, 2020
Keeping Behaviour (Change) SIMPLE
November 9th, 2020
Review of Apollo’s Arrow by Nicholas Christakis
November 3rd, 2020
Behavioural Economics Reading round up
October 14th, 2020
Why language matters: What metaphors teach us abou...
October 3rd, 2020
Review of Messengers: Who we listen to, who we don...
September 20th, 2020
Review of Tiny Habits: The small changes that chan...
September 19th, 2020
How barriers don’t need to be physical to work
August 28th, 2020
Review of Good Habits, Bad Habits by Wendy Wood
August 25th, 2020
Review of The Catalyst: How to change anyone’s m...
August 24th, 2020
From Confusion to Frustration to Anger: A Pandemic...
August 20th, 2020
Review of Truth: 13 Reasons to Question Everything...
August 17th, 2020
The meaning of hygiene: How should brands be commu...
August 4th, 2020
Why Opening Up Is Making Indonesians Feel Trapped ...
August 3rd, 2020
Using Celebrities in Advertising for Brand Success...
June 26th, 2020
Has Covid-19 helped Reconnect us to our Basic Huma...
June 22nd, 2020
Covid-19 and Surveillance: A Personalisation-Priva...
June 15th, 2020
Post-pandemic issues: Will Covid-19 change urban s...
June 11th, 2020
Is Covid-19 Accelerating Digitalisation? (with Cra...
June 5th, 2020
Why is Self-Expression So Important During a Pande...
June 3rd, 2020
Another Brave Stance from Nike (Importance of Bran...
June 1st, 2020
What a Global Pandemic Can Teach Brands About Loca...
May 25th, 2020
Review of Using Semiotics in Marketing by Rachel L...
May 23rd, 2020
Rethinking Corporate Responsibility and Brand Purp...
May 21st, 2020
Rethinking Sustainability Post Covid-19 (with Crai...
May 15th, 2020
Is every brand now a Health Care brand? (with Crai...
May 6th, 2020
Can you trust poll results? Here’s what to l...
May 3rd, 2020How we work
Who We Work With
