In The Why Axis, the authors discuss how motivations and incentives work (and often don’t work) in the real world. Their discussion covers many important challenges such as equality in education, gender, race, and wealth.
They explore why intrinsic motivation is often more effective than extrinsic motivation and why financial incentives and disincentives often completely fail and increasing prices sometimes increases sales!
There overall conclusion is that life is a laboratory, and good scientists leverage experimentation to understand why the reality of behaviour is often very different from the predictions of classical economics.
