Review of The Power of Habit by Charles Duhigg

In The Power of Habit, Charles Duhigg looks at the science of habits from a chemical and neuroscientific lens rather than one of more general psychology. His framework of cue-habit-reward is somewhat similar to Nir Eyal’s in Hooked (I believe Duhigg’s book was published first).

The framework is useful and the case studies interesting, covering individual, organizational and societal behaviours and is a good addition to the literature on habits, although I personally prefer the more ‘psychological’ takes such as Wendy Wood’s and the very practical takes such as BJ Fogg’s. Definitely recommended reading if you want a deeper understanding of how habits form and how you can change them.

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