In The Behaviour Change Wheel, the authors outline a process and framework for designing behavioural interventions to give a step-by-step guide to policy makers to Continue Reading
In How to Think, Tom Chatfield provides a short, clear and understandable introduction to the basics of critical thinking, condensing many of the lessons from Continue Reading
In The Elements of Choice, Eric Johnson provides a very good introduction to choice architecture which complements the book Nudge, although with commercial applications as Continue Reading
In this series we have talked about the importance of Simplicity, Norms, Availability, and Personalisation twice. Perhaps the brain’s greatest skill is its profound ability Continue Reading