Designers understand the greater power of recognition over recall, which is why interfaces for complex systems use familiar iconography and layouts (think of the design Continue Reading
Coca-Cola recently sponsored an attempt to make rubbish bins more visible. Apart from the good cause of helping people find where to place their rubbish, Continue Reading
WARC has just published a white paper on “Anatomy of Effectiveness” and it’s well worth reading. The report summarizes best thinking, expert opinion and real Continue Reading
In the opening chapter of Irresistible, Adam Alter quotes a psychologist who states that, “Every single person I work with has at least one behavioural Continue Reading