Creating Value is Laura Oswald’s follow up to Marketing Semiotics with much more emphasis on the different applications of semiotics in marketing and market research, Continue Reading
Reading Using Semiotics in Retail and a conversation about a project on the interface between work and lifestyle with shifting working patterns, I was reminded Continue Reading
As communication channels and styles evolve, it’s worth reviewing how digital communication works and what that means for brands, businesses, and researchers. Brands are increasingly Continue Reading
The evolution of language can reveal much about how language works, providing frameworks for thinking about how to understand specific aspects of language (such as Continue Reading