In an increasingly data-driven world, public opinion polls are an important resource for journalists, as long as you are clear on whose opinion they reflect, Continue Reading
After attending a WARC seminar on marketing effectiveness last month, I left with a strong impression that many recent findings in marketing science are struggling Continue Reading
We are coming up to the time of year when pundits write about trends and innovations in market research for the coming year. Why are Continue Reading
Designers understand the greater power of recognition over recall, which is why interfaces for complex systems use familiar iconography and layouts (think of the design Continue Reading