Having written about San Pellegrino’s new packaging design only days ago (read more here), I came across the new logo design of Oxford University Press Continue Reading
Earlier this year San Pellegrino launched a redesign of packaging for their range of sparkling juices. The old design was considered iconic by many, especially Continue Reading
In Brand esSense, I wrote about IKEA’s brand archetype of the Every(wo)man, with their core principle of “giving everyone, whatever their status, access to affordable, Continue Reading
We have written about Mastercard’s development of brand assets (colour, taste and sound here, fragrance here, and the process of sensory signatures here). Their recent Continue Reading