The Evolution of Co-operation by Robert Axelrod is based on a seminal article about Prisoner’s Dilemma and what it can teach us about human co-operation Continue Reading
Contagious is an easy-to-read guide to making content interesting. For those who have read similar books, such as Made To Stick by Chip and Dan Continue Reading
Cosmetic products are an essential part of most women’s daily lives (and increasingly many men’s too) with a significant amount of time devoted to beauty Continue Reading
The old cliché “familiarity breeds contempt” contradicts what we know about human psychology and brain science. The Mere Exposure Effect shows that we develop preferences Continue Reading