Cosmetic products are an essential part of most women’s daily lives (and increasingly many men’s too) with a significant amount of time devoted to beauty Continue Reading
The old cliché “familiarity breeds contempt” contradicts what we know about human psychology and brain science. The Mere Exposure Effect shows that we develop preferences Continue Reading
Like any good prosecutor Robert Mueller lays out his evidence and then analyses what that evidence means about how people behaved. This is something that Continue Reading