I have written often on the psychology of money (click here, here and here). A recent study of payments answers some of my outstanding questions Continue Reading
In my last post on the psychology of money (click here), I looked at pricing through the lens of the SNAPP behaviour framework. I left Continue Reading
“Price is what you pay. Value is what you get.” – Warren Buffett Price is definitely not the same as value, although classical economics continues to Continue Reading
This is the time for sales and promotions around the world, from the madness of Black Friday to the January Sales that promise to Continue Reading