Celebrities and influencers and widely used in advertising in Thailand and other Asian countries. They are used to build credibility and attract the attention of Continue Reading
Is Burger King’s latest advertising campaign ‘brave” and “disruptive” as claimed by some in the advertising industry or just a rotten idea? Burger King claim Continue Reading
WARC has just published a white paper on “Anatomy of Effectiveness” and it’s well worth reading. The report summarizes best thinking, expert opinion and real Continue Reading
What is the value and impact of using celebrities in advertising? Let's understand the context of beauty motivations, before looking at reactions to four examples Continue Reading