The focus of this article is on some of the most recent findings and debates in the discipline of behavioural economics and its application to Continue Reading
In this series we have talked about the importance of Simplicity, Norms, Availability, and Personalisation twice. Perhaps the brain’s greatest skill is its profound ability Continue Reading
In our last SNAPP article, we explored the role of loss aversion in behaviour and its potential role in behaviour change (read it here). In Continue Reading
In the fourth article in our series on mental heuristics and SNAPP we focus on all things personal (click for previous articles on simplicity, norms Continue Reading