Reading Using Semiotics in Retail and a conversation about a project on the interface between work and lifestyle with shifting working patterns, I was reminded Continue Reading
In a recent TMRS/APRC webinar, I discussed the problem of ‘global’ advertising campaigns with Dave McCaughan from TMRS and when he challenged me to provide Continue Reading
In Identity and the Life Cycle and other works, Erik Erikson developed a lifespan model of human development covering eight stages, five in childhood and Continue Reading
In Brand esSense I use many examples of brands that have been successful in finding and articulating a clear and consistent emotional positioning, including Continue Reading