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Recent Posts

  • Oxford University Press and changing your brand logo (Importance of Brand esSense #27)September 26, 2022
  • Is San Pellegrino repeating the Tropicana trap? (Importance of Brand esSense #26)September 21, 2022
  • Is IKEA a sustainable brand? (Importance of Brand esSense #25)July 20, 2022
  • A great example of using brand assets (Importance of Brand esSense #26)April 18, 2022
  • The esSense of brand namesApril 18, 2022
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  • advertising (5)
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  • Asia trends (6)
  • behavioural change (10)
  • behavioural economics (14)
  • book review (88)
  • brain science (4)
  • brand essense (34)
  • consumer psychology (5)
  • Coronavirus (22)
  • Culture (15)
  • emotion (8)
  • market research (13)
  • pricing (4)
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  • sustainability (4)
  • Uncategorized (3)

Recent Posts

  • The evolution of cooperation
  • Why bitterness helps you hit the sweet spot
  • Review of How to Decide: Simple tools for making better choices by Annie Duke
  • Review of Contagious by Jonah Berger
  • Poles Apart: Why people turn against each other, and how to bring them together by Goldsworthy, Osborne & Chesterfield

Recent Comments

  • Christmas Trees, Christmas Carols and Charlie Brown – TapestryWorks on The Story of Santa Claus
  • Words and colour #oftheyear – TapestryWorks on Will 2022 Be a ‘Very Peri’ Year?
  • Are emotions MINE or OURS? – TapestryWorks on Emotions are like Perceptions: How our Mind Constructs our Emotional World
  • Oxford University Press and changing your brand logo (Importance of Brand esSense #27) – TapestryWorks on Is San Pellegrino repeating the Tropicana trap? (Importance of Brand esSense #26)
  • Review of Grit: Why passion and resilience are the secrets of success by Angela Duckworth – TapestryWorks on Review of Mindset: Changing the way you think to fulfil your potential by Carol Dweck

TapestryWorks helps businesses build culture sense for brands. We capture human and cultural truths, then transform these into consistent and meaningful brand experiences.

Recent Posts

  • The evolution of cooperation
  • Why bitterness helps you hit the sweet spot
  • Review of How to Decide: Simple tools for making better choices by Annie Duke
  • Review of The Power of Habit by Charles Duhigg
  • Why Brainy Thinking Needs More than a Brain
  • Review of Averting Catastrophe: Decision Theory for COVID-19, Climate Change, and Potential Disasters of All Kinds by Cass Sunstein

Contact Info

  • 14 Robinson Road, #08-01 A Far East Finance Building, Singapore 048545
  • +65 9641 2573
  • Whizdom Connect 1/433, Sukhumvit Road, Bangchak, Phrakanong, Bangkok 10260, Thailand
  • +66 960405703
  • neil@tapestry.works
© TapestryWorks 2018