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Recent Posts

  • Oxford University Press and changing your brand logo (Importance of Brand esSense #27)September 26, 2022
  • Is San Pellegrino repeating the Tropicana trap? (Importance of Brand esSense #26)September 21, 2022
  • Is IKEA a sustainable brand? (Importance of Brand esSense #25)July 20, 2022
  • A great example of using brand assets (Importance of Brand esSense #26)April 18, 2022
  • The esSense of brand namesApril 18, 2022
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Recent Posts

  • A great introduction to behavioural economics
  • Review of Privacy is Power by Carissa Velez
  • Motivation and incentives in the real world
  • What makes something popular?
  • Nudge, sludge, and the ethics of behaviour change

Recent Comments

  • Is choice an illusion? – TapestryWorks on The Choice Factory: A smorgasbord of behaviour
  • How do we encourage people to eat less meat? – TapestryWorks on What do plant-based foods communicate in Thailand?
  • Christmas Trees, Christmas Carols and Charlie Brown – TapestryWorks on The Story of Santa Claus
  • Words and colour #oftheyear – TapestryWorks on Will 2022 Be a ‘Very Peri’ Year?
  • Are emotions MINE or OURS? – TapestryWorks on Emotions are like Perceptions: How our Mind Constructs our Emotional World

TapestryWorks helps businesses build culture sense for brands. We capture human and cultural truths, then transform these into consistent and meaningful brand experiences.

Recent Posts

  • A great introduction to behavioural economics
  • Review of Privacy is Power by Carissa Velez
  • Motivation and incentives in the real world
  • Nudge, sludge, and the ethics of behaviour change
  • The challenge of scaling behaviour
  • Review of The Power of Habit by Charles Duhigg

Contact Info

  • 14 Robinson Road, #08-01 A Far East Finance Building, Singapore 048545
  • +65 9641 2573
  • Whizdom Connect 1/433, Sukhumvit Road, Bangchak, Phrakanong, Bangkok 10260, Thailand
  • +66 960405703
  • neil@tapestry.works
© TapestryWorks 2018