What are the differences between System 1 and System 2, and what this means for market research? While it’s a helpful analogy for the different Continue Reading
Nike have recently announced a new marketing campaign centred around the somewhat divisive figure of Colin Kaepernick, famous for "taking a knee" as an American Continue Reading
Victoria’s Secret is a declining brand, losing market share over the last few years. Is this because it’s interpretation of the Seducer archetype as a Continue Reading
On 24th July 2018, Perkosmi (Indonesian Cosmetic Association) held a seminar on “Building Your Local Brands: Winning Locally to Grow Globally” and I was delighted Continue Reading