Cosmetic products are an essential part of most women’s daily lives (and increasingly many men’s too) with a significant amount of time devoted to beauty Continue Reading
In a recent TMRS/APRC webinar, I discussed the problem of ‘global’ advertising campaigns with Dave McCaughan from TMRS and when he challenged me to provide Continue Reading
The old cliché “familiarity breeds contempt” contradicts what we know about human psychology and brain science. The Mere Exposure Effect shows that we develop preferences Continue Reading
What is the value and impact of using celebrities in advertising? Let's understand the context of beauty motivations, before looking at reactions to four examples Continue Reading