The latest science of the brain and emotions is rather disconcerting until you sit and think about it. In fact, what Lisa Feldman Barrett says Continue Reading
“Life is lived forwards but understood backwards” (Søren Kierkegaard) Is System 1 vs System 2 (conflated with emotion vs reason and implicit vs explicit) the Continue Reading
Increasingly market researchers talk about System 1 and System 2 and the differences between standard market research approaches and more “advanced” approaches from implicit association Continue Reading
What are the differences between System 1 and System 2, and what this means for market research? While it’s a helpful analogy for the different Continue Reading