What are the long-term strategic implications and opportunities of Covid-19 for brands? This is the first in a series of weekly articles looking beyond immediate Continue Reading
TapestryWorks’ SNAPP framework is based on a behavioural economics framework comprising five key themes (read more here and here) and has been applied to pricing, Continue Reading
Michele Gelfand’s work on Tightness-Looseness (read more here) may have important lessons for the Covid-19 pandemic. Before I look at the differences between countries, let’s Continue Reading
Governments and other organisations around the world are using data about Covid-19 testing and cases to inform strategic responses to the crisis and keep the Continue Reading