I tend to run away from anything that uses the word architecture (or architect) unless it relates to building real buildings. Having said that, the Continue Reading
What should marketers know about brand extensions, and the role of their brand meaning in shaping their decisions about how far they can stretch their Continue Reading
Nir Eyal begins with some telling statistics (probably now outdated) that 79% of smartphone owners check their device within 15 minutes of waking up every Continue Reading
In Thinking, Fast And Slow, Daniel Kahneman provides an overall metaphor for human thinking as well as describing a long list of heuristics (mental rules Continue Reading