As an advocate of visualization in research and more broadly, I enjoyed a recent article that highlights that comic books and graphic novels are not Continue Reading
The quality of market research reports seems to have been a persistent meme throughout my life in market research. In the 1990s, the Advertising Research Continue Reading
How Not to Plan: 66 ways to screw it up is a great reference guide to good sense and clear thinking written for planners, but Continue Reading
What are the differences between System 1 and System 2, and what this means for market research? While it’s a helpful analogy for the different Continue Reading