In Behavioral Insights. Michael Hallsworth and Elspeth Kirkman give an introduction and overview to behavioural insights, by which they mean the application of evidence about Continue Reading
This is a wide-ranging book that discusses the challenges of applying behavioural science to developing public policy. Sunstein discusses the underlying philosophy and ethical challenges Continue Reading
Richard Thaler and Cass Sunstein have written what they claim will be the final edition of Nudge. The book is extensively updated with more case Continue Reading
A good introduction to behavioural economics and its application to consumer behaviour and marketing. The author provides a basic introduction to how the brain works Continue Reading