In You Have More Influence Than You Think, Vanessa Bohns explores how much social influence we all really have. The clue is in the subtitle Continue Reading
Influence has been a standard read for almost 40 years and the publication of a new and expanded version gave me a great opportunity to Continue Reading
Jonah Berger’s latest book on the science of persuasion takes a slightly different tack to many by focusing on removing the obstacles to behaviour change Continue Reading
In Pre-suasion, Robert Cialdini looks at how the psychology of influence and behaviour change starts long before the actual moment of change or conversion or Continue Reading