Behavioral Economics: The Basics (Second Edition) is perhaps the best introduction to the field that I have read. Philip Corr and Anke Plagnol provide a Continue Reading
In Hit Makers, Derek Thompson writes an entertaining and informative overview of what makes a “hit”. He covers a lot of ground, including forgotten impressionist Continue Reading
In The Illusion of Choice, Richard Shotton builds on his first book The Choice Factory (read more here) with more insights into how marketers can Continue Reading
In The Righteous Mind, Jonathan Haidt sets out a compelling theory on the basis of partisanship in politics and its relationship to religion. Haidt covers Continue Reading