After attending a WARC seminar on marketing effectiveness last month, I left with a strong impression that many recent findings in marketing science are struggling Continue Reading
As communication channels and styles evolve, it’s worth reviewing how digital communication works and what that means for brands, businesses, and researchers. Brands are increasingly Continue Reading
“Life is lived forwards but understood backwards” (Søren Kierkegaard) Is System 1 vs System 2 (conflated with emotion vs reason and implicit vs explicit) the Continue Reading
“Information is indifferent to meaning” In this book, Christian Madsbjerg makes the argument for the importance of the humanities as well as science in understanding Continue Reading