Increasingly market researchers talk about System 1 and System 2 and the differences between standard market research approaches and more “advanced” approaches from implicit association Continue Reading
What is the value and impact of using celebrities in advertising? Let's understand the context of beauty motivations, before looking at reactions to four examples Continue Reading
If you want to know more about the psychology of perception, then Deviate is a good place to start and a good companion to Richard Continue Reading
[This is one of ten books I recommend market researchers to read if they time on their hands and are trapped at home. You can Continue Reading