A Mark Ritson column on Direct Line’s use of brand assets (link here) has some interesting statistics on the use of visual and audio assets Continue Reading
Have you ever wondered why some of your family load up on brussel sprouts on Christmas Day and some avoid them? Flavour: A User’s Guide Continue Reading
Is it just me, or have others noticed that jingles are being used less than they used to? I recently wrote how distinctive brand assets Continue Reading
We last wrote about a change in Uber’s brand logo three years ago, and it seems that they are at it again. This time, the Continue Reading