In Magic Words, Jonah Berger reveals how words can help you shape messages, engage audiences, and be remembered. The book discusses six broad themes: the Continue Reading
Paul Bloom’s The Sweet Spot is an interesting and sometimes difficult read, arguing for the importance of challenge, fear, struggle, and sacrifice in our lives. Continue Reading
Contagious is an easy-to-read guide to making content interesting. For those who have read similar books, such as Made To Stick by Chip and Dan Continue Reading
As an advocate of visualization in research and more broadly, I enjoyed a recent article that highlights that comic books and graphic novels are not Continue Reading