In a recent TMRS/APRC webinar, I discussed the problem of ‘global’ advertising campaigns with Dave McCaughan from TMRS and when he challenged me to provide Continue Reading
Culture Kitchen and TapestryWorks have written previously that “every brand is a healthcare brand” and in this case study, we examine how in Indonesia, Covid-19 Continue Reading
Eye-to-Eye, TapestryWorks’ agency partners in Indonesia, have conducted another round of research to gauge sentiment among consumers after the lifting of PSBB (lockdown). The results Continue Reading
Celebrities and influencers and widely used in advertising in Thailand and other Asian countries. They are used to build credibility and attract the attention of Continue Reading