In a recent TMRS/APRC webinar, I discussed the problem of ‘global’ advertising campaigns with Dave McCaughan from TMRS and when he challenged me to provide Continue Reading
TapestryWorks’ partner agency Eye-to-Eye have been conducting research on the impact of Covid-19 and the lockdown in Indonesia (locals call it PSBB which stands for Continue Reading
Market research still uses too many words, with most approaches continuing to focus on question and answer approaches to understanding human behaviour. However, we know Continue Reading