In Subtract, Leidy Klotz argues for the value of simplifying before complicating in the spirit of the KISS principle. He quotes Lao Tzu who wrote, Continue Reading
In Brand esSense, I wrote about IKEA’s brand archetype of the Every(wo)man, with their core principle of “giving everyone, whatever their status, access to affordable, Continue Reading
In Privacy is Power, Carissa Veliz paints a disturbing picture of how much information all of us are giving away about ourselves and our lives Continue Reading
The Power of Us is a great introduction to the psychology of identity, the challenge of polarization and the ways in which identity can be Continue Reading