In Greener Marketing, John Grant explores the evolving topic of sustainable marketing (although he is very clear that he prefers the phrase ‘green marketing’). The Continue Reading
Are you fed up with talk of generational wars? Are there really huge differences between Baby boomers, Millennials, Gen X and Gen Z? Generations is Continue Reading
Despite its age, Working with the Thais is a good practical guide to the cross-cultural differences that Westerners face working in Thailand. The book references Continue Reading
In How Thais Lead: Face as Social Capital, Larry Persons outlines a complex model of Thai face, arguing that the dynamics of face dominate all Continue Reading