For those who believe “history doesn’t repeat itself but it rhymes” there is no better historian than Timothy Snyder, and in On Tyranny he condenses Continue Reading
We have written about Mastercard’s development of brand assets (colour, taste and sound here, fragrance here, and the process of sensory signatures here). Their recent Continue Reading
In Brand esSense I argued that a brand name was the most important ‘symbol’ of a brand and its meaning. The name primes other associations Continue Reading
Creating Value is Laura Oswald’s follow up to Marketing Semiotics with much more emphasis on the different applications of semiotics in marketing and market research, Continue Reading