TapestryWorks have always believed in the power of sonic logos (for example, Direct Line here and Mastercard here). Sonic branding is a highly effective way Continue Reading
At a Zoom event yesterday, Sam Gilbert from UCL discussed why many people have experienced memory problems over the last year and a half. The Continue Reading
Loss aversion is one of the central ideas of behavioural economics that has made it into the mainstream. In The Power of Bad, John Tierney Continue Reading
Katy Milkman’s new book How to Change has received rave reviews among the behavioural economics community, but it’s not strictly just about behavioural economics. The Continue Reading