Doing Semiotics is a follow-up to Laura Oswald’s Marketing Semiotics and Creating Value (review here). I read it hot on the heels of reading Rachel Continue Reading
This is a great read on the implications of big data. Cathy O’Neil discusses how algorithms distort the truth and exploit people, despite their positioning Continue Reading
Another great book on the dangers of spurious data and dubious claims. Apart from a great title (I’m also a fan of Harry Frankfurt’s On Continue Reading
This book is an introduction to the art of rhetoric, using a range of examples to illustrate the theory and practice of rhetoric first formulated Continue Reading