We have previously written about Nike’s ‘brave’ branding and they have spoken out again, after focusing on messaging and enabling the importance of exercising at home Continue Reading
Market research still uses too many words, with most approaches continuing to focus on question and answer approaches to understanding human behaviour. However, we know Continue Reading
While brands like Nike are urging people to ‘just do it at home’ (with apps and videos) and Guinness create another beautiful ad, other brands Continue Reading
A Mark Ritson column on Direct Line’s use of brand assets (link here) has some interesting statistics on the use of visual and audio assets Continue Reading