This is another must-read from Rachel Lawes, following on from Using Semiotics in Marketing published in 2020 (read the review here). In the follow-up, Rachel Continue Reading
Rachel Lawes new introduction to the art and science (she prefers science) of semiotics is a welcome addition to the literature and definitely the most Continue Reading
As an advocate of visualization in research and more broadly, I enjoyed a recent article that highlights that comic books and graphic novels are not Continue Reading
After attending a WARC seminar on marketing effectiveness last month, I left with a strong impression that many recent findings in marketing science are struggling Continue Reading