In a recent TMRS/APRC webinar, I discussed the problem of ‘global’ advertising campaigns with Dave McCaughan from TMRS and when he challenged me to provide Continue Reading
We have previously written about Nike’s ‘brave’ branding and they have spoken out again, after focusing on messaging and enabling the importance of exercising at home Continue Reading
There are many ways to stay close Difficult times bring people together. We should all practice physical distancing and social closeness in the present climate, Continue Reading
What should marketers know about brand extensions, and the role of their brand meaning in shaping their decisions about how far they can stretch their Continue Reading