A good introduction to behavioural economics and its application to consumer behaviour and marketing. The author provides a basic introduction to how the brain works Continue Reading
A good (short) read for anyone interested in how to set guidelines for policy to avert serious problems such as pandemics and climate catastrophe. Cass Continue Reading
Influence has been a standard read for almost 40 years and the publication of a new and expanded version gave me a great opportunity to Continue Reading
In the fourth article in our series on mental heuristics and SNAPP we focus on all things personal (click for previous articles on simplicity, norms Continue Reading