Nir Eyal begins with some telling statistics (probably now outdated) that 79% of smartphone owners check their device within 15 minutes of waking up every Continue Reading
In Pre-suasion, Robert Cialdini looks at how the psychology of influence and behaviour change starts long before the actual moment of change or conversion or Continue Reading
I reread Habit recently, a book that was ahead of its time when first published. In this book, Neale Martin argues that two fundamental assumptions Continue Reading
Eat Your Greens: Fact-based thinking to improve your brand’s health, edited by Wiemer Snijders, is a great read for anyone involved in marketing and its related Continue Reading