A good introduction to behavioural economics and its application to consumer behaviour and marketing. The author provides a basic introduction to how the brain works Continue Reading
A very readable overview of your body’s single largest organ and what it means for our lives. Our skin is approximately two square metres in size Continue Reading
In her 1991 book, The Psychology of the Thai People, Suntaree Komin summarises data from two studies of Thai cultural values based on the approach Continue Reading
This book is a good introduction to the world of CSR and how companies can bring it into the heart of their business. It takes Continue Reading