This is a very readable book that looks at the messengers rather than the message, and how some types of messenger are more effective than Continue Reading
This may be one of the most useful self-help books I have ever read, full of practical advice and examples. The focus of the book Continue Reading
Jonah Berger’s latest book on the science of persuasion takes a slightly different tack to many by focusing on removing the obstacles to behaviour change Continue Reading
In a world full of disinformation, this book is a great primer in critical thinking. Hector Macdonald covers 13 challenges to truth including partial truths, Continue Reading