On 24th July 2018, Perkosmi (Indonesian Cosmetic Association) held a seminar on “Building Your Local Brands: Winning Locally to Grow Globally” and I was delighted Continue Reading
In a recent article on Louboutin’s trademark red (click here for more), I may have jumped the gun in mentioning Nestlé’s KitKat and it’s familiar Continue Reading
TapestryWorks have long advocated using the senses and symbolism to build brand experiences with meaning, so we were very pleased to read the line, “distinctive Continue Reading
In Brand esSense I discuss the importance of distinctive brand assets and assert that the single most important one of them is colour. I open Continue Reading