Michele Gelfand’s work on Tightness-Looseness (read more here) may have important lessons for the Covid-19 pandemic. Before I look at the differences between countries, let’s Continue Reading
Michele Gelfand has worked on Tightness-Looseness as an important cultural difference for many years, and her work is summarised in Rule Makers, Rule Breakers. This Continue Reading
For anyone interested in the origins of human culture, A Natural History of Human Thinking is a must read. This short, clear and easy-to-read book Continue Reading
After attending a WARC seminar on marketing effectiveness last month, I left with a strong impression that many recent findings in marketing science are struggling Continue Reading