“Values are social cultural products – the mental programming that people have consciously or unconsciously learned to guide their life as effective members of that Continue Reading
In her 1991 book, The Psychology of the Thai People, Suntaree Komin summarises data from two studies of Thai cultural values based on the approach Continue Reading
Why is culture important for brands and especially local brands? How is Asian beauty different from Western beauty? And what kind of insights can help Continue Reading
In Identity and the Life Cycle and other works, Erik Erikson developed a lifespan model of human development covering eight stages, five in childhood and Continue Reading