Eye-to-Eye, TapestryWorks’ agency partners in Indonesia, have conducted another round of research to gauge sentiment among consumers after the lifting of PSBB (lockdown). The results Continue Reading
TapestryWorks’ partner agency Eye-to-Eye have been conducting research on the impact of Covid-19 and the lockdown in Indonesia (locals call it PSBB which stands for Continue Reading
Market research still uses too many words, with most approaches continuing to focus on question and answer approaches to understanding human behaviour. However, we know Continue Reading
After attending a WARC seminar on marketing effectiveness last month, I left with a strong impression that many recent findings in marketing science are struggling Continue Reading