Global Marketing & Advertising is a great reference for understanding the implications of cultural differences for marketing and advertising. Marieke de Mooij outlines the role Continue Reading
Influence has been a standard read for almost 40 years and the publication of a new and expanded version gave me a great opportunity to Continue Reading
Sustainable Marketing is a very readable introduction to the complex issue of sustainability, mixing key facts and ideas, practical tips and real-life case studies. The Continue Reading
In previous articles (here and here), I introduced TapestryWorks’ SNAPP framework which covers a wide range of principles from behavioural economics and applied psychology that Continue Reading