In Magic Words, Jonah Berger reveals how words can help you shape messages, engage audiences, and be remembered. The book discusses six broad themes: the Continue Reading
In The Illusion of Choice, Richard Shotton builds on his first book The Choice Factory (read more here) with more insights into how marketers can Continue Reading
In a recent article, I wrote about some of my recent research on plant-based food products available in Thailand. In this follow-up article I explore Continue Reading
Plant-based foods are a fast-growing category with the potential to make an important contribution to more sustainable food consumption habits. Thailand is a big exporter Continue Reading