Jonah Berger’s latest book on the science of persuasion takes a slightly different tack to many by focusing on removing the obstacles to behaviour change Continue Reading
“Pandemic influenza is one of the leading health threats currently facing the world” (opening of Chapter 1) The Psychology of Pandemics was published before the Continue Reading
For anyone interested in the origins of human culture, A Natural History of Human Thinking is a must read. This short, clear and easy-to-read book Continue Reading
The SNAPP Framework for Sustainable Behaviours The field of behavioural economics can be confusing, with so many ‘heuristics’ (a better name than biases, Wikipedia lists Continue Reading