Earlier this year San Pellegrino launched a redesign of packaging for their range of sparkling juices. The old design was considered iconic by many, especially Continue Reading
In Of Sound Mind, Nina Kraus lays out the different ways in which, “sound connects us to the world”. In polls, most people most fear Continue Reading
We have written about Mastercard’s development of brand assets (colour, taste and sound here, fragrance here, and the process of sensory signatures here). Their recent Continue Reading
TapestryWorks are strong advocates for building multiple sensory touchpoints into the signature of a brand, with each touchpoint consistent with the core values and emotional Continue Reading