Is it just me, or have others noticed that jingles are being used less than they used to? I recently wrote how distinctive brand assets Continue Reading
Burberry have announced a new look for their brand, the first time it has been updated in 20 years. Frankly the new logo is underwhelming, Continue Reading
On 24th July 2018, Perkosmi (Indonesian Cosmetic Association) held a seminar on “Building Your Local Brands: Winning Locally to Grow Globally” and I was delighted Continue Reading
In a recent article on Louboutin’s trademark red (click here for more), I may have jumped the gun in mentioning Nestlé’s KitKat and it’s familiar Continue Reading